Why challenger brands need oddly shaped work

Rob Estreitinho 27/04/2026 Rob Estreitinho 27/04/2026

Why challenger brands need oddly shaped work

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The Shoal #1 notes

Rob Estreitinho 24/04/2026 Rob Estreitinho 24/04/2026

The Shoal #1 notes

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Why strategy works best when you spark, spot, then spark again

Rob Estreitinho 23/04/2026 Rob Estreitinho 23/04/2026

Why strategy works best when you spark, spot, then spark again

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Why gig jobs are beating big jobs right now

Rob Estreitinho 21/04/2026 Rob Estreitinho 21/04/2026

Why gig jobs are beating big jobs right now

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Strategy consultant green flags

Rob Estreitinho 16/04/2026 Rob Estreitinho 16/04/2026

Strategy consultant green flags

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Why content ideas die in meetings (and how strategy fixes that)

Rob Estreitinho 15/04/2026 Rob Estreitinho 15/04/2026

Why content ideas die in meetings (and how strategy fixes that)

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