Sustainable growth through sharper comms and social media strategy
When you can't out-spend the competition, you need to sharpen how you show up. We can help you develop a codified system that grows your total impact, while reducing marginal costs over time.
Cannes Lions
Contagious
Clube de Criatividade de Portugal
Department of Creative Affairs
Droga5
J.P. Morgan Chase
Lloyds Pharmacy
Justworks
NHS
Princeton10
Publicis
Qiddiya
WARC
VCCP
Cannes Lions Contagious Clube de Criatividade de Portugal Department of Creative Affairs Droga5 Google J.P. Morgan Chase Lloyds Pharmacy Justworks NHS Princeton10 Publicis Qiddiya WARC VCCP
Why clients call us
Most of our clients have a good sense of what they stand for, but need to understand how to express that idea in comms and social.
So they end up doing a lot of work that doesn’t build demand or hoping they just get lucky, both impossible to justify to the board.
Lots of swimming. Very little winning. We can do better than that.
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli
CMO | LIONS
How we work best
01/ Advisory
Outcome: Speedrun your perspective.
Scope: B2B, finance, healthcare trends. Freelance services feedback. Writing and editing advice.
Price: Starts at $2,000.
02/ Training
Outcome: Grow your team’s superpowers.
Scope: Writing strategy at speed. Critical thinking with AI. Working with creatives. Marketing science for social pros. Comms strategy fundamentals.
Price: Starts at $5,000.
03/ Consulting
Outcome: Show up with greater impact.
Scope: Comms strategy. Social strategy. Measurement. Editorial formats.
Price: Starts at $10,000.
Every project is different, but the outcome is always the same: you feel clearer, sharper, galvanised, ready to execute with velocity.
“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energised, inspired, and genuinely closer.”
Erica Martinez
Head of Strategy | Princeton10
About Rob Estreitinho
I’m the founder of Salmon Labs, a strategy studio which I run with my wife out of a suburban corner in London, United Kingdom.
I have spent 15+ years in the comms and social strategy game, helping a range of clients at a national, regional and global level.
As of August 2026, I’ve worked with brands such as Adobe, Airport Dimensions, Al-Tayer Group, Amazon, Barclaycard Business, Cadbury, Cannes Lions, Chase, Chinatown London, cinch, Coca-Cola, Contagious, Department of Creative Affairs, Farfetch, Google, Hugo Boss, J.P. Morgan, Justworks, Kia, Kurt Geiger, Landsec, Microsoft, NHS, Philips, Qiddiya, Sage, Sagres, Salomon Sports, Samsung, Universal Music, Virgin Media O2, Visible Voices, WARC, YouTube, Zenrelia, and ZF Aftermarket.
I believe strategy work deserves to be sharper, faster, more collaborative, involving less ego or death by a million fancy slides. My job is not to sound smart, but to help your team be smart.
I also write a weekly newsletter, and run a strategy collective.
“Rob consistently delivers an incredibly sharp and strategic POV that drives our work in unique, culturally impactful ways.”
Zack Weisz
SVP Strategy | NVE Experience Agency