We will help your brand swim against the odds.

Salmon Labs is a comms and social strategy studio for restless brands who can’t afford to sit around. We specialise in helping mid-market brands in B2B, finance, health and tech make their comms ideas more noticeable, stretch their media budgets, and ultimately grow the impact of how they show up in the market.

Three common problems

INTEGRATION

You know what you stand for, but not how you show up.
Happens all the time. You get a big brand idea from an agency or consultancy, but then how you activate that idea across comms and content falls short of what it should be.

DEFENSIBILITY

You’re investing in social but not sure what its return is.
Your social or content team is busy producing the work, and not always clear on what it’s all laddering up to, or how it connects to your other brand or comms initiatives.

AUTONOMY

You have a team who needs to think more strategically.
Your team are excellent at doing the work, but need to think more strategically on the spot. You want in-house autonomy while having the right capabilities to win in the market.

How we can help you

We work based on deliverables, not time spent. Here’s how most of our clients choose to work with us.

  • 3x 90-minute advisory sessions on a wicked problem you or your team are facing.

  • Bespoke training modules on strategy, creativity and how to work with AI.

  • An audit of your brand’s channel impact: what’s working vs what’s chop-worthy.

  • Where competitors are playing, what our odds are, how we twist them around.

  • A map of what’s gaining or losing cultural momentum with a customer segment.

  • A culturally-aligned brand positioning that helps you cut through in the market.

  • A single view of objectives, audience barriers, role of comms, messages & media.

  • A social strategist + creator combo to help you make format-first social ideas on the fly.

Problems solved

Lloyds Pharmacy Online Doctor
How do we demonstrate empathy and expertise in our comms?

Princeton10
How do we change the culture of comms strategy in healthcare?

J. P. Morgan
How do we launch a new retail investment app in Europe?

Chase
How do we grow brand associations with the Home Nations?

Barclaycard Business
How do we communicate service reliability to SMEs?

Qiddiya
How do we set play free in the world?

Airport Dimensions
How do we sell an airport experience through content?

Google
How do we communicate AI superiority to EMEA marketers?

UK Government
How do we grow trust in the NHS?

LIONS Collective
How do we stand out among global senior marketers?

Client praise

“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, CMO, LIONS

“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energized, inspired, and genuinely closer than we'd been before.”
Erica Martinez, Head of Strategy, Princeton10

“Rob consistently delivers an incredibly sharp and strategic POV that drives our work forward in unique, culturally impactful ways.”
Zack Weisz, SVP Strategy, NVE

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About Rob Estreitinho

I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. It’s called Salmon Labs because swimming upstream is the reality for most of us.

I’m on a mission to make comms and content strategy projects more creative and collaborative, which means they move faster, achieve better results and swim against the odds they’re given.

I’ve worked with a range of clients to help them do just that, across B2B (Cannes Lions, Barclaycard Business, Microsoft, Contagious, WARC, Justworks), finance (J. P. Morgan, Chase), health (NHS, Zenrelia) and tech (Amazon, Google, Samsung, Virgin Media, O2).

I also write a blog and newsletter, and run a strategy collective.