I help marketers move fast and make things.
Hey – I’m Rob Estreitinho. If you’re a marketer or strategy leader who can’t afford to wait around for months and perfect information before making a significant decision, then Salmon Labs is the strategy studio made for you.
Want to work together? Get in touch.
About me
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.
I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help marketers move fast and make things.
I’ve helped dozens of businesses do that, from startups to enterprise. Think: Adaily. Adobe. Airport Dimensions. Al-Tayer. Amazon. Barclaycard Business. Birell. Bluey. Cadbury. Cannes Lions. Chase. Chinatown London. cinch. Contagious. Department of Creative Affairs. Dorchester Collection. Droga5. Google. Group Think. Hugo Boss. IdeaApe. J.P. Morgan. Kia. Kurt Geiger. Landsec. Matter Of Form. Miami Ad School. Microsoft. Not Actual Size. NVE Experience Agency. O2. Picnic. Publicis. Selbey Labs. Samsung. Sweathead. UK Government. Universal Music. VCCP. Venice Founders. Versuni. Visible Voices. Virgin Media. Visit London. WARC. WPP. ZF Aftermarket. Zenrelia. Phew.
Why clients call me
“We need a new brand positioning that doesn’t take 6 months.”
“We’re wasting money by not being integrated in our comms.”
“We’re investing in all this content and have very little to show for it.”
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprints (US/Canada/UAE only)
“We need to build our strategic capabilities.”
“We need a new brand positioning that doesn’t take 6 months.”
→ Positioning Sprints
I'll get you to a decision-ready positioning in 4 to 6 weeks. Popular outputs:
Brand positioning statements
Brand house models
Value propositions
Want to work together? Get in touch.
“We’re wasting money by not being integrated in our comms.”
→ Comms Workshops
I'll get your team aligned, so there’s fewer circular meetings. Popular outputs:
Competitive comms audit
Communications frameworks
Integrated messaging matrices
Integrated channel best practices
Want to work together? Get in touch.
“We’re investing in all this content and have very little to show for it.”
→ Content Workshops
I’ll show you what’s worth scaling, and what’s worth killing. Popular outputs:
Competitive content audits
Editorial format opportunities
Content success frameworks & capabilities
Want to work together? Get in touch.
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprint (US/Canada/UAE only)
Ideal for US/Canada/UAE agencies who need to win by working faster
Access a senior doer who loves getting his hands dirty in the actual work
15+ years of strategy experience compressed into sharp practical advice
Daily check-ins over a call, so you set the direction and I’ll go from there
We co-write the strategy, no egos, just generous debate until we get there
Complementary timezones (I’m GMT) mean I literally work while you sleep
Available Mondays-Fridays, weekends can be negotiated separately
Run laps around sluggish agencies who are still stuck in resourcing chats
This methodology has helped US agencies win 6-figure EMEA pitches in days, not weeks, and secure production projects at flagship client events
Two prices: $1,500 a day or $10,000 for 10 days + 2% rev share if you win
Want to work together? Get in touch.
“We need to build our strategic capabilities.”
→ ‘Learn To Fish’ Modules
I’ll help you design a customisable training programme. Popular modules:
How to write strategy at speed
How to write comms strategy
How to tie social media to brand fundamentals
How to decode cultural trends
How to tell strategy stories
How to sell strategic work
How to stand out in B2B comms
How to stand out in financial comms
Want to work together? Get in touch.
Recent projects
How should a US bank launch a new retail investment service in the UK and Europe?
How should a UK digital bank grow their association with the Home Nations?
How should a Saudi city represent play?
How should an airport experience business think about their annual content strategy?
How should a US AI leader resonate in EMEA?
How should the UK Government grow trust?
How should a creative festival stay relevant?
How should a marketing intelligence service position itself to European and US marketers?
How should European ecommerce startup leaders be smart with their comms strategy?
How should a CPG brand speak to Gen Z?
Client testimonials
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, LIONS
“Rob can tackle the most complex brand challenges, with an acute awareness of the full comms ecosystem, and in record time.”
Alex Dalman, VCCP
“Rob creates spaces to discuss and debate: be it the client priorities, the brief, or the minutiae of the work itself. He comes with a clear point of view, but without any ego.”
Tom Elias, Droga5
“Thanks for getting your head into this so quickly. I’m feeling fired up.”
Zack Weisz, NVE Experience Agency
“Rob actively listened and shaped the work based on our conversation.”
Lauren Burrill, Airport Dimensions
“Rob will learn whatever is needed to get the job done.”
Damien Le Castrec, Lucky Generals
“Rob quickly built rapport with our team on numerous projects, including helping define our promise to the customer, brand positioning and value propositions.”
Mawa Rodriguez, WARC
“Rob has a unique ability to simplify complex topics.”
Christopher Owens, Miami Ad School
“Rob’s thinking cuts through complexity without oversimplifying.”
Rafael Buciani, Brother Lisboa