I help marketers move fast and make things.
Hey – I’m Rob Estreitinho. If you’re a marketer or strategy leader who can’t afford to wait around for months and perfect information before making a significant decision, then Salmon Labs is the strategy studio made for you.
Want to work together? Let’s talk.
About me
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.
I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help marketers move fast and make things.
I’ve helped dozens of businesses do that, from startups to enterprise. Think: Adaily. Adobe. Airport Dimensions. Al-Tayer. Amazon. Barclaycard Business. Birell. Bluey. Cadbury. Cannes Lions. Chase. Chinatown London. cinch. Contagious. Department of Creative Affairs. Dorchester Collection. Droga5. Google. Group Think. Hugo Boss. IdeaApe. J.P. Morgan. Kia. Kurt Geiger. Landsec. Matter Of Form. Miami Ad School. Microsoft. Not Actual Size. NVE Experience Agency. O2. Picnic. Publicis. Selbey Labs. Samsung. Sweathead. UK Government. Universal Music. VCCP. Venice Founders. Versuni. Visible Voices. Virgin Media. Visit London. WARC. WPP. ZF Aftermarket. Zenrelia.
Want to work together? Let’s talk.
Why clients call me
1/ “We need a new brand positioning that doesn’t take 6 months.”
I'll get you to a decision-ready positioning in 4 to 6 weeks.
2/ “We’re wasting money by not being integrated in our comms”.
I'll get your team aligned, so there’s fewer circular meetings.
3/ “We’re investing in all this content and have very little to show for it”.
I’ll show you what’s worth scaling, and what’s worth killing, and why.
Recent projects
How should a US bank launch a new retail investment service in the UK and Europe?
How should a UK digital bank grow their association with the Home Nations?
How should a Saudi city represent play?
How should an airport experience business think about their annual content strategy?
How should a US AI leader resonate in EMEA?
How should the UK Gov grow brand trust?
How should a creative festival stay relevant?
How should a marketing intelligence position itself to marketers in Europe and the US?
How should European ecommerce startup leaders be smart with their comms strategy?
How should a CPG brand speak to Gen Z?
Client testimonials
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, LIONS
“Rob can tackle the most complex brand challenges, with an acute awareness of the full comms ecosystem, and in record time.”
Alex Dalman, VCCP
“Rob actively listened and shaped the work based on our conversation.”
Lauren Burrill, Airport Dimensions
“Rob will learn whatever is needed to get the job done.”
Damien Le Castrec, Lucky Generals
“Rob has a unique ability to simplify complex topics.”
Christopher Owens, Miami Ad School
“Rob’s thinking cuts through complexity without oversimplifying.”
Rafael Buciani, Brother Lisboa