2 December 2026 ~ 1pm LDN ~ 8am NYC ~ Online
Make Reality Work For You
What is this?
A practical session with James Addlestone and Mark Hadfield, co-founders of Dose of Reality, on what real people are saying about the most pressing questions submitted by Salmon Crew members.
We'll take questions from the community and use Dose of Reality to explore the most interesting themes;
Expect real interview clips, contradictions and human stories from around the UK (the beauty is often in those tensions);
We'll show how AI can help us find and make sense of the evidence, without automating the valuable parts of the job.
Who is this for?
Anyone who wants a richer understanding of the people behind a brief, regardless of the category they’re working in;
Strategists and planners looking for a fresh angle, especially when there’s not a lot of time to do primary research;
Creatives, marketers and independent consultants, who want real human evidence to make their work even more powerful.
What will you learn?
How to turn a broad question into useful human insight, and know what the evidence does and doesn't tell you;
How to move from a question to relevant deep insight, language and context;
How contradictions in people's lives can help sharpen a brief or spark an idea;
Where qualitative evidence complements quant and behavioural data, and where more research is needed;
Practical ways to bring that evidence into strategy, pitches and creative development.
Want in?
To get your invite, become a Salmon Crew member below.