About Rob Estreitinho

I’m the founder of Salmon Labs, a strategy studio which I run with my wife out of a suburban corner in London, United Kingdom.

I have spent 15+ years in the comms and social strategy game, helping a range of clients at a national, regional and global level.

I believe strategy work deserves to be sharper, faster, more collaborative, involving less ego or death by a million fancy slides. My job is not to sound smart, but to help your team be smart.

I also write a strategy newsletter, and run a strategy collective.

Bio and headshot

Oh hey!

If you’re here, chances are you asked if I could send you a little bio or headshot for a piece I’m writing, or something we’re doing together. You’re in the right place. Just copy/paste them below.

Rob’s bio

Rob Estreitinho is a strategy consultant, and the founder of Salmon Labs, a strategy studio, and Salmon Crew, a strategy collective. Over the last 15 years, he’s specialised in helping brands like Google, J.P. Morgan, Justworks and Lloyds Pharmacy build demand by being sharper in how they show up in the market.

Rob’s headshots

Pick whatever suits you best from this link! I’m not precious.

Also, rest assured. No reflexive pronouns were hurt in the process of writing this page, while referring to myself in the third person.