A private community for the intellectually isolated

Every day, 200+ strategists from all over the world are becoming each other’s inner circle in our private group. It’s high IQ, low ego stuff. All because we share a belief that strategy doesn’t have to be a lonely job. Anyway, you should join us.

Join the Salmon Crew

Get my private swipe file

I’m a collector of nice little artefacts at heart. So, every week, I add about 100+ new curated pieces to my swipe file, which every Salmon Crew member can access. Think cultural narrative signals, strategic models, effectiveness papers, creative examples, and of course, all the recordings of our past and future events.

Join the Salmon Crew

Positive affirmation, yo

200+ new and seasoned members are getting the brain and soul nourishment they need to do their jobs with meaning, dignity and a sense of self-respect.

“One of the most valuable investments to help me become a better strategist.”
Adam Slaběňák

“Smart thinking that I can take back to my team.”
Anna Harris

“A really valuable network to have on tap.”
Bill Urquhart

“Six minutes from question to answer. Quicker and better than Uber Eats.”
Daniel Caeiro

“Best bang for the buck I've ever come across. Worth at least 2–3 times more.”
Daniel Kotliński

“A welcoming community where you can talk about marketing strategy in an ego-free environment.”
Heleana Blackwell

“Two days into this group, amazed by its abundance.”
Hemal Gill

“A safe place for questions and fun nuggets of inspiration.”
Katie Melkonian

“All the brilliance, inspiration, ideas and fun of the best agencies without the stress, hours or politics.”
Lou Goodman

“A community that celebrates wins but also makes hustle-heavy results-poor periods feel less demoralising.”
Mara Dettmann

“Being a strategist is a lone job, but it should never be a lonely job. Which is why I love this group.”
Matt Chapman

“The brain trust here is insane. I came for the strategy. Stayed for the people.”
Nish Shah

“I’ve only been in this group for 1 day and already feel part of something valuable and unique.”
Michael Griffiths

“A petri dish of some of the most interesting minds in strategy.”
Parker Mason

“After less than a day in, it’s already blown my mind.”
Perla Bloom

“Basically, a no troll zone corner of the strategy internet.”
Pollyanna Ward

“Every conversation adds real value, whether you're tackling complex challenges or staying ahead of trends.”
Sheeza Anjum

“A new space I had no idea how much I needed.”
Victoria Gates-Fleming

Join the Salmon Crew