The high protein strategy collective.
Strategy doesn’t have to feel this lonely.
And yet, as holding companies decide to ‘right size’ after years of bloated structures, the reality is tons of strategists are finding themselves teamless, or just aimless.
The Salmon Crew is a strategy collective designed to help alleviate some of that. This is a place to celebrate, commiserate, and collaborate as the industry pushes us into needing to either work as an indie, or think like an indie. In a world of slop, we need to smoosh and swim together.
There are no hidden agendas nor webinar slop. Just open minds working out what the next decade will be about for all of us.
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A private strategy community that’s 300+ strong across 17+ nationalities, covering almost every continent (no Antarctica yet).
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Access live & recorded events every month, featuring existing members. Think social strategy, sales tactics, writing habits, behavioural science. Plus regular meet & greets.
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Access a curated strategy swipe file with 1,000+ references to help you do your job, across brand strategy, comms strategy, generalist skills and wider cultural signals. Grow your taste for what good actually looks like.
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Access exclusive deals from a growing range of partners across research (Meaning Agency, Trajectory, BrandStruck, Okay Human), pre-testing (DAIVID), coaching (Dana Stevens) and education (42courses, Boring Products Fun Ads, Impact Leaders). And new perks get added each week.
Happy members say:
“One of the most valuable investments to help me become a better strategist.”
Adam Ard
“Smart thinking that I can take back to my team.”
Anna Harris
“A really valuable network to have on tap.”
Bill Urquhart
“Six minutes from question to answer.”
Daniel Caeiro
“Best bang for the buck I've ever come across.”
Daniel Kotliński
“An ego-free environment.”
Heleana Blackwell
“Two days into this, amazed by its abundance.”
Hemal Gill
“A safe place for questions.”
Katie Melkonian
“All the brilliance of the best agencies without the stress, hours or politics.”
Lou Goodman
“Strategy should never be a lonely job. Which is why I love this group.”
Matt Chapman
“The brain trust here is insane.”
Nish Shah
“I feel part of something valuable and unique.”
Michael Griffiths
“A petri dish of some of the most interesting minds in strategy.”
Parker Mason
“Less than a day in, it’s already blown my mind.”
Perla Bloom
“A no troll zone corner of the strategy internet.”
Pollyanna Ward
“A new space I had no idea how much I needed.”
Victoria Gates-Fleming