Why clients call me
You know what you stand for, but not how you show up.
Happens all the time. You get a big brand idea from an agency or consultancy, but then how you activate that idea across comms and content falls short of what it should be.You’re investing in content but not sure what its return is.
Your content team is busy producing the work, and not always clear on what it’s all laddering up to, or how it connects to other comms initiatives. You need them to be in total sync.You have a team who needs to think more strategically.
Your team are excellent at doing the work, but need practical skills to think more strategically. You want in-house autonomy while having the right capabilities to win in today’s market.
How I can help you
I work under a productised services model, where you pay by deliverable not by time. This makes the work more tangible and also gets us to some good answers much faster. Win/win, right?
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3x 90-minute advisory sessions on a wicked problem you or your team are facing.
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Bespoke training modules on strategy, creativity and how to work with AI.
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Where competitors are playing, what our odds are, how we twist them around.
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A visual map of what’s gaining or losing cultural momentum with a customer segment.
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An audit of your brand’s own channel impact: what’s working vs what’s chop-worthy.
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A single view of objectives, audience barriers, role of comms, messages & media.
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A social strategist + creator combo to help you make format-first social ideas on the fly.
Problems solved
Lloyds Pharmacy Online Doctor
How do we demonstrate empathy and expertise in our comms?
Princeton10
How do we change the culture of comms strategy in healthcare?
J. P. Morgan
How do we launch a new retail investment app in Europe?
Chase
How do we grow brand associations with the Home Nations?
Barclaycard Business
How do we communicate service reliability to SMEs?
Qiddiya
How do we set play free in the world?
Airport Dimensions
How do we sell an airport experience through content?
Google
How do we communicate AI superiority to EMEA marketers?
UK Government
How do we grow trust in the NHS?
LIONS Collective
How do we stand out among global senior marketers?
Client praise
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, CMO, LIONS
“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energized, inspired, and genuinely closer than we'd been before.”
Erica Martinez, Head of Strategy, Princeton10
“Rob consistently delivers an incredibly sharp and strategic POV that drives our work forward in unique, culturally impactful ways.”
Zack Weisz, SVP Strategy, NVE