Overload your reading list
in 5 minutes-that-become-50
Every week, I save 100+ articles into my swipe file. Here’s a preview of some of my favourites. Salmon Crew members get access to the full folder, plus exclusive events and other resources. Join here.
(Updated with actual human hands as of August 11, 2026.)
One holiday may no longer be enough.
There are as many creators as physicians and lawyers. (Introduce all the pinches of salt you can conceive of.)
Wonderful read on what it means to be alive.
Ferrari hits EV sales targets despite backlash.
Should you use AI for a task? A simple way to decide.
DuckDuckGo is selling anti-pervert glasses. Fantastic.
Business world stunned that a restaurant chain is doing just fine without AI-maxxing.
Create a space that changes people.
Stop enshittifying yourself.
The sandwich generation squeeze.
Baby boomers are loaded, so why are they so stingy?
Why Gen Z is taking up boomer hobbies.
'Zugunruhe' probably describes a lot of work right now.
From companies, to companies of one, to collectives.
These folks are funding science research on OnlyFans.
The beauty of doing nothing together.
What did your younger self fail to notice?
How art invented humanity (not the other way around).
The taming of Black thought.
Do you recognise any of these games being played in your organisation?
The realities of AI deck generation (based on a very useful exchange that happened in our WhatsApp group this week)
We're being forced back into our bodies
How Kalshi is targeting women
The new science of inflammation
Hasslers are a health hazard
The bigger you are, the less accurate attribution is
Etsy champions non-billionaire Jeffs
To thrive in the AI age, start practising volition
Welcome to the age of decadence without pleasure
Love that Polaroid is basically telling data centres to fuck off
Useful cheatsheet on functional and emotional benefits
Good deep dive into the masculinity scam
Once you see it, you can't un-see mediocrity at scale
Why being great at your job is no longer enough
Another symptom of growing isolation
From organisational hierarchy to intelligence
Grandma hobbies are back, yo
This is your brain on B2B
We have more to fear from stupid people than evil people
Why you let down your guard on ads when scrolling social
The heroes our children deserve. Yearning for a piece like this that extrapolated from football to broader popular culture.
The company is younger than you think. The idea of collectives is older than that of corporations, and it's returning big time.
The philosopher who wants schools to slow kids down. Part of the value of learning is the struggle you go through to learn.
Engaging with the arts can slow biological aging. This feels like a beautiful insight to challenge looksmaxxing cultural vibes.
Reading the news is the new smoking. Not sure I 100% agree with this, but the idea of a blast radius of negativity feels true.
The denominator that matters. Any conversation about AI adoption is really a conversation about organisational culture.
An opinionated guide to which AI to use to do stuff. Ethan Mollick, as always, doing some public service work for us.
Media and marketing staff less happy and engaged than global workforce average. I wonder if the lack of clear briefing and bullshit jobs has something to do with this, hmmmm.
Lies, damned lies and statistics. Good, tho nerdy, take on how to measure the real impact of TV viewership vs streaming.
Differentiation is rare, but boy does it pay when you find it. The best thing about this is how it reminds us that sustainable differentiation is often a perception thing, not a product thing.
In defence of brand myth. Largely luxury coded, but applicable to any brand who wants to feel distinctly true to itself.
The marketing dad gap and why brands should care. Love the work that Melissa is doing around how to reach dads and mums and get them to care about you, more of this please!
Stop talking about culture, deal with behaviours. Good reframe that reminds me of every time I saw pretty words on agency walls followed by shitty behaviours inside those walls.
Being the sixth most famous duck in the world doesn't make you culture. Slowly digesting the idea of culture being more about continuity than currency, it's a simple but useful reframe.
Lloyds Bank promises Gen Z slice of the 90s. Love the work that Lloyds has been doing for the last 12 months, and this is yet another smart addition. I hope it's working out for them.
How to nail networking at your next event (and not feel gross). Paul is one of the best networkers I know, so when he writes this I take it seriously. I already applied it to a few chats I had this week, and it felt ok / my brain didn't implode!
"Who owns GEO" is the wrong question. There's nothing new under the sun, and surprise the hot new thing is not a single department's role, it's more that every department plays different roles within it. Exactly like social / digital / AI / etc.
84% of brands are viewed with indifference
The agency monopoly on creativity has fallen
Who's qualifying whom?
The long & short calculator
DoorDash's World Cup social strategy so far
The pitfalls of meritocracy
Gen Z earning more than millennials did at the same age
How heat affects your brain and mood
Quiet luxury is the aesthetic of economic fear
The quiet grief of adult friendship