18 November 2026 ~ 1pm LDN ~ 8am NYC ~ Online

A Strategist’s Guide to Women’s Health

What is this?

Women’s health. We need to talk about it. Not from the clinical side, but from the cultural side: who the current research was built around, who gets believed or not, and what happens when a brief lands on your desk and the strongest insight around is “mums are busy”.

Each panelist shares a little lived experience as the way in;
We use research and knowledge gaps to frame bigger questions;
You’ll leave with practical advice on how to tackle similar briefs.

Who is this for?

Strategists and marketers working on briefs in women’s health;
Anyone who has seen a health brief flattened into generalisations;
Anyone who wants a more informed starting point to this topic.

What will you learn?

Who the current medical research was designed around, and what that does to the depth (or lack thereof) of today’s briefs;
How to spot an oversimplified audience, and push back on it;
Where “patient voice” shows up in practice, and where it only shows up in the presentation;
Practical advice on how to navigate deep misconceptions.

Who’s on the panel?

Ally Waring – Customer experience and loyalty consultant
Anna Harris – B2B strategist
Elisabeth Bromberg – Brand and social strategist
Erica Martinez – Head of strategy in pharma and healthcare
Hannah Silverstein – Brand strategist and part-time lecturer
Hosted by Rob Estreitinho, founder of Salmon Labs

Where do we draw the line?

This is a conversation about women’s health through the lens of strategy. It’s born out of personal experience, and designed to be raw and real, but also applicable to your own work. None of us are experts. This is not medical advice. And if strong emotions come up during the conversation, we 100% get it. Let’s sit with them together.

Want in?

To get your invite, become a Salmon Crew member below.