Exclusive events to help sharpen your mind’s eye
Every month we organise a panel to help you learn from honest peers, not just hot takers. Featuring Salmon Crew members, for Salmon Crew members. We’re obsessed with lived experience and practical advice, vs strategy truisms you’d simply nod along to.
If you want to access all future events, join the Salmon Crew.
The Shoal AMA
A Salmon Crew member session where you bring a question, help with other people’s questions, and we all win along the way.
Salmon Crew Co-Working Day (London)
A co-working day for Salmon Crew members. We meet in a London spot, work together, someone picks the next spot. Nice and simple.
Cut-Through Comms in Complex Categories
Let’s talk about how the role of strategy can feel, er, limited when it comes to complex or highly regulated categories, and what we can realistically do about it.
How to sell strategy (and yourself) without feeling sleazy
Selling feels sleazy, but it doesn’t have to.

