Move from
information to instinct.

Most training results in people having more information, but not necessarily sharping their instincts around how to make sense of it. That’s a big problem.

That’s why Salmon Labs organises training modules that are about learning through collective practice, not just through more PowerPoint you’ll never read.

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Training modules

  • Strategy At Speed. Learn how to treat strategy as an ongoing layer rather than a long phase.

  • Integration Not Imitation. Discover how to maximise comms impact in the modern media landscape.

  • Grown Up Content Strategy. Master how to write content strategy based on fundamentals not fads.

  • Beyond Boring B2B Comms. The paradox of B2B: boring things have the most to win by being not boring.

  • Great Strategy Sells Itself (Except When it Doesn’t). How to ensure your thinking doesn’t fall on the “interesting” land of doom.

  • The Shape of Strategy Stories. Strategy feels like witchcraft until you realise it boils down to simple stories.

  • How To Help Creative Teams When You’re “Not A Creative”. A series of techniques to make it psychologically safe to have a point of view.

  • Comms Strategy Advice For Startups. Most comms strategy advice is hyped up for the 5%. This is for the rest of us.

  • Meaning Over Trends. Don’t chase trends like your competitors do. Hunt for meaning instead.

  • The Long And The Short Of Neurodivergence. Neurodivergence isn’t just a DEI FYI. It’s how employer brands can grow.

If this sounds like the type of help you need, we should be talking.

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Previous sessions

  • We’ve trained the Publicis Groupe team on communications strategy skills

  • We’ve trained the Cannes Lions team on how to work better with creatives

  • We’ve trained the Venice Founders Network on comms strategy for startups

  • We’ve trained the WPP Open X team on how to unpack Gen Z cultural trends

  • We’ve trained the Not Actual Size strategy team on how to sell their thinking

  • We’ve trained Miami Ad School students on how to write sharper strategy

  • We’ve trained the Sweathead Conference attendees on AI and strategy

  • We’ve trained the Group Think community on writing strategy at speed

If this sounds like the type of help you need, we should be talking.

Get in touch

Client testimonials

  • “Rob has a unique ability to simplify complex topics.” Christopher Owens, Strategy Bootcamp Program Lead, Miami Ad School

  • “One of the best speakers we’ve ever had.” Morgan Browne, Social and Content Lead

Get in touch