8 charts worth stealing

I. LOVE. Collecting data. And mental models. It's part of the job, really. To gather artefacts which can help bring perspective to a sea of opinions. And I want you to have this too. It's like ammo for your mental gun.

So, here some charts I keep going back to. Over and over. Look, I too like novelty and experimentation, but it's easy to get blinded by it. Our value comes from knowing the evidence, before exploring its blindspots.

Steal these for your next presentation!

Source: Magic Numbers

Source: IPA

Source: Profit Ability 2

Source: Magic Numbers

Source: Kantar / Dan White

Source: Ipsos / Applied Brand Science

Source: Magic Numbers

Source: WARC / Analytic Partners

Want more handy charts like this? I'm always saving them in my personal strategy swipe file. Unlock the good stuff when you ​join the Salmon Crew​.