Meet the crew: Perla Bloom

As the Salmon Crew community grows, it’s hard for everyone to know who everyone else is. What they sound like. Their body language. Their overall vibe. So I started doing a short video interview series called “Meet the crew”.

Meet Perla Bloom. You can learn more about her on LinkedIn. But as a taster, here are a few notes I took from our 30-minute conversation:

• The more slop becomes a volume game, the more soul and vulnerability becomes a value game. This is how humanity and stories keep winning.

• We’re so desperate to not repeat ourselves as marketers, we do more work that doesn’t get remembered. Repetition is how stuff wears in.

• AI-generated content and comments, just for the sake of virality, strips any sense of genuine community or connection. Private social ftw, yes?

• Lack of strategy is a form of random laziness. Strategic focus is a form of intelligent laziness. We don’t need to reinvent the wheel, just refresh it. Specsavers have basically spent 30 years repeating themselves. It works.

• Gaming discourse isn’t less culturally relevant today, it’s just less algorithmically rewarded since AI became the focus (and, for a hot second, the metaverse). And therefore marketers moved on from it.

• As a general rule of thumb, you get to bash other people’s work if you can also show work that others can theoretically bash. Sounds harsh? Welcome to the game of “it’s hard enough to produce without critics”.

To watch the full video interview and connect with Perla on our WhatsApp group, consider joining the Salmon Crew. You can find out more below.