Don’t let AI become ultra-processed thinking

Rob Estreitinho 18/05/2026 Rob Estreitinho 18/05/2026

Don’t let AI become ultra-processed thinking

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Why consultants fail at reading the room (and how to fix it)

Rob Estreitinho 13/05/2026 Rob Estreitinho 13/05/2026

Why consultants fail at reading the room (and how to fix it)

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The Shoal #2 notes

Rob Estreitinho 08/05/2026 Rob Estreitinho 08/05/2026

The Shoal #2 notes

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How to research cultural signals without going generic

Rob Estreitinho 06/05/2026 Rob Estreitinho 06/05/2026

How to research cultural signals without going generic

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Reveal or riff: two ways to work with a strategist

Rob Estreitinho 05/05/2026 Rob Estreitinho 05/05/2026

Reveal or riff: two ways to work with a strategist

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Why "start with why" isn't enough for strategists anymore

Rob Estreitinho 01/05/2026 Rob Estreitinho 01/05/2026

Why "start with why" isn't enough for strategists anymore

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