Strategic advice, with emotional intelligence.

I partner with creative companies and marketing teams by actively listening to what’s already in their heads, and finding clearer ways to take it even further.

Clients often come to me with questions like:

  • “How do I clarify my brand’s role without producing another 198-page PDF?”

  • “How do I stretch my big idea into more channels without doing wallpaper?”

  • “How do I get to a content strategy that’s actually commercially valuable?”

Sounds like the sort of stuff you wrestle with? Sorry about that.

I’m pretty flexible with how I like to work.

But if you want a bit more certainty than that, here’s my usual starting point with new clients.

Agency looking for integration?

Let’s work as end-to-end strategic partners. Minimum 3-month projects.

SME looking for strategic clarity?

Let’s co-design a workshop, sprint or training programme to help you get there.

Early stage founder or consultant?

I run a private community where you can find clarity with me and 200+ others.

Past projects that made me feel pretty proud.

Over the past 15 years, I’ve worked on a bit of everything. I like variety like that. Below is some stuff I felt particularly good about.

Creative services

  • I’ve trained Miami Ad School students on writing strategy at speed.

  • I’ve trained the Publicis team on integrated communications strategy.

FMCG

  • I’ve helped Cadbury Dairy Milk achieve record levels of equity by helping Brits donate their words to elderly people, both physically and digitally.

  • I’ve helped Cadbury Dairy Milk break brand lift records by inviting Brits to invent and vote for their favourite flavours, which was replicated in EMEA.

  • I’ve helped Cadbury Heroes grow meaning and market share among parents by launching a gaming tournament and advertising it through the line.

Financial services

  • I’ve helped J.P.Morgan define their positioning for a new investment app by identifying an un-met need of mass affluent investors in Europe.

Healthcare

  • I’ve helped Zenrelia reframe their role in allergic dermatitis by developing a new creative platform all around the idea of dogs and owners feeling Zen.

Media

  • I’ve helped Ascential reduce commercial cannibalisation by re-writing the value propositions for Cannes Lions, Contagious and WARC.

  • I’ve helped WARC identify their new customer promise across all forms of media, including tactical ideas for organic and paid content channels.

  • I’ve helped WARC develop their first global brand campaign in weeks, not months, to go live at Cannes Lions, the world’s #1 Festival of Creativity.

  • I’ve helped the Department of Creative Affairs write and edit a report on the effectiveness rules for the marketing majority.

  • I’ve trained the Cannes Lions team on writing sharper brand strategy.

Technology

  • I’ve helped O2 become #1 for roaming perceptions and consideration in the UK by helping them behave like a Love Island stan, not just a sponsor.

  • I’ve helped Samsung launch a high-end vacuum cleaner in EMEA by creating an EDM track which got distributed through TikTok and creator channels.

  • I’ve trained the VMO2 marketing team on social and content strategy.

Travel

  • I’ve helped Airport Dimensions clarify their content strategy by workshopping with their marketing team how to identify the right category entry points.

Enjoy some positive affirmation (I sure did).

“Not only can Rob take the most complex of modern day brand challenges, with an acute awareness of the full comms ecosystem, he also just gets on and does it in record time.”

Alex Dalman, Head of AI, Social and Innovation, VCCP

“Rob worked closely with my team to refine our ideas and swiftly developed creative solutions to bring them to life. The result was an impactful campaign and a clear and valuable customer promise.”

Mawa Rodriguez, Global Marketing Director, WARC

“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. Plus, he felt part of my team from day one.”

Ilaria Pasquinelli, Chief Marketing Officer, Ascential

“Rob brings a refreshing honesty and energy to any team and manages agency and client relationships at every level with the same calm, unassuming and professional approach.”

Nick Stringer, Business Director, Droga5 London

“Rob will learn whatever is needed to get the job done.”

Damien Le Castrec, Chief Strategy Officer, Lucky Generals

“Rob actively listened and shaped the work based on our conversation — not out of the box, but based on where we were.”

Lauren Burill, Global Marketing Director, Airport Dimensions

“Rob took what were very raw thoughts and helped shape the project together. That adaptability made all the difference.”

Amar Chohan, Founder, Department of Creative Affairs

“Rob has a unique ability to simplify complex topics.”

Christopher Owens, Strategy Bootcamp Program Lead, Miami Ad School

“We’ve always loved listening to Rob speak and would highly recommend booking him to present to teams of any size.”

Morgan Browne, Social and Content Lead, VMO2